SunChips are delicious. This is an opinion that I share with many. I’m grateful that SunChips exist. They contribute to society. But remember when they tried to contribute to ecology?
In 2008, SunChips tried to be the first snack maker to save the planet by using biodegradable, compostable bags. These bags would fully breakdown within 14 weeks of being in a compost pile.
The idea was, SunChips would win the “green” war by packaging their delicious chips in bags that would biodegrade significantly faster than traditional chip bags. “Smart move”, we would all think years later. Except that “No!!!”. America wasn’t ready for a planet-friendly chip bag yet. Instead of accepting this forward-thinking plan, Americans collectively vetoed the new SunChips bags and demanded the return of the old bags. But why? Continue reading